Everyone deserves to know what they're eating.
Verda exists because the global food system was designed for opacity. Technology can now make transparency the default.
Why We Exist
For decades, complexity in global supply chains has been weaponized to hide fraud, cut corners, and externalize risk onto consumers. From fake organic labels to adulterated olive oil, from mislabeled seafood to compromised cold chains — the system rewards opacity.
We're building the infrastructure to change that. Every product should have a verifiable story. Every consumer should have access to the truth. Every honest producer should be able to prove it.
Our Vision
A world where every food product has a verifiable, transparent history.
Our Mission
Make supply chain transparency the default, not the exception.
Our Impact
Protecting consumers and empowering honest producers worldwide.
Why This Matters
annual food fraud
cold chain losses
people sick yearly
Food Fraud
$40B+ annually. Olive oil cut with cheaper oils. Honey adulterated with corn syrup. "Organic" labels on conventional produce. "Wild-caught" on farmed fish. Systemic deception at industrial scale.
Cold Chain Failures
$35B in annual losses from temperature excursions. Vaccines, seafood, dairy — they all need controlled temperatures. Most failures go undetected until someone gets sick.
Recall Nightmares
Average food recall takes 2-3 weeks. By then, contaminated products are consumed. Without granular tracing, entire batches are destroyed — massive waste, incomplete protection.
Who We Are
A team of food industry veterans, blockchain engineers, and IoT specialists united by a shared belief: transparency should be the default.
We're hiring! Looking for engineers who want to solve hard problems with real-world impact. See open roles →
Advisory Board
Industry veterans guiding our strategy and opening doors.
Prof. David Liu
Blockchain Security, Stanford
Leading researcher in cryptographic protocols. Advising on ZK implementation.
Anna Kowalski
Food Regulation, ex-FDA
20 years at FDA overseeing food safety compliance. Global regulatory guidance.
Rajan Patel
IoT & Hardware, ex-Cisco
Built Cisco's IoT division. Advising on sensor hardware and connectivity.
Lisa Tanaka
Consumer Products, ex-Unilever
Former VP of Sustainability at Unilever. Go-to-market strategy.
How We Work
Truth Over Convenience
Real transparency means showing uncomfortable data too. Cold chain breaks, delayed shipments, certification gaps — hiding problems doesn't fix them.
Farmers First
Technology should empower producers, not burden them. Our tools work offline, in local languages, on $50 smartphones.
Open Standards
Food traceability shouldn't be a walled garden. We're building protocols, not just products. Interoperability is a feature, not an afterthought.
Ship Fast, Learn Faster
Real-world feedback beats theoretical perfection. We pilot quickly, measure obsessively, and iterate based on data.
Awards & Recognition
Blockchain Hackathon
Winner 2024
TechCrunch Disrupt
Finalist
Y Combinator
W24 Batch
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Our Journey
Idea Born
Sarah and Adi meet at a food safety conference. The idea for Verda is born.
First Prototype
Working prototype demonstrated to potential partners. First pilot agreement signed.
Y Combinator
Accepted into YC W24 batch. Raised seed funding.
Production Launch
First supply chain goes live. 100+ products tracked daily.
Scaling
Expanding to multiple supply chains. Building partnerships across Southeast Asia.
Get in Touch
Locations
Jakarta, Indonesia
APAC Headquarters
San Francisco, CA
US Office